Now entering at least its fifth decade, the practice of data warehousing seems stronger than ever. New, cloud-based solutions are shaking things up, while traditional players continue to innovate in a wide range of ways. Check out this episode of QueryThis to find out! Host @eric_kavanagh will interview Chris Lawless of HVR Software, and a special guest. Key discussion points will include automation, documentation and the inevitable march of machine learning and artificial intelligence.

Access to relevant customer and industry information is the primary competitive advantage businesses have over their direct and indirect competitors today. It's the smartest approach to remaining vigilant in a business environment where competition is at an all-time high. That's where data warehousing comes in. Data warehouses are central repositories of integrated data from one or more disparate sources used for reporting and data analysis, which--in an enterprise environment--supports management's decision-making process. Digitalization is integrated into the foundations of today's business landscape, and there is no going back from here.